Arts Management Unitingarts and Audiences in the 21stcentury Ellen Rosewa

Arts Management

Uniting Arts and Audiences in the 21st Century

Second Edition

Author Ellen Rosewall

Table of Contents

CONTENTS

INTRODUCTION

Affiliate 1 What is Arts Management?
Defining the arts
Defining culture
Defining arts direction
Organizing the arts through history
The arts in America
The arts in contemporary guild
In determination

Affiliate ii Management in the Arts Organisation
Management today
The four functions of management
Historical development of management: 1776-1920
Historical development of management: 1920-2000
Management and the arts organization
Leadership vs. management
In conclusion

Chapter iii Organizational Structure
Philosophy of organizational structure
For-turn a profit business (aka "the private sector")
Regime (aka "the public sector")
Not-for-profit business organization (aka "the philanthropic sector")
Alternative structures
Choosing a structure
Forming an arts not-for-profit
In conclusion

Chapter 4 Planning for Organizational Success
Why program?
Why not program?
Types of plans
Mission, vision, and values
Assessing the system: the situational analysis
Creating the plan: Goals, objectives, and strategies
Managing the planning process
In conclusion

Chapter 5 Governance and the Lath of Directors
Governance vs. direction
The not-for-profit board of directors
Types of boards
Fiduciary duty
Governing responsibilities of the lath of directors
The role of the board in fundraising
Committees of the board
The relationship of board and staff
Recruiting board members
In conclusion

Chapter 6 Homo Resources in the Arts Organization
The not-for-profit workforce
Which types of staff should exist hired?
The organizational nautical chart
Personnel management
Volunteers in the arts organization
In conclusion

Chapter 7 Program Planning and Evaluation
Mission-based program planning
Functions of arts organizations
Artistic considerations in planning
Audience and community considerations
Defining success
Determining feasibility
Evaluating programs
In conclusion

Chapter eight Financial Management in the Arts Organization
Financial distinctions of non-for-profit businesses
Financial management terms and concepts
Financial management systems
Chart of accounts
Types of financial statements
In determination

Chapter 9 Planning for Financial Management
Indicators of financial health
Internal controls
The financial management cycle
Budgeting
Planning and bookkeeping for contributed income
Fund accounting
Planning and accounting for earned income
Auxiliary business organization ventures
Asset management
In conclusion

Chapter 10 Fundraising Basics
What is fundraising?
The fundraising mentality
Preparation for successful fundraising
Who supports the arts?
Government's part in arts support
In determination

Chapter 11 Fundraising Basics and Bolts
Donor relations and fundraising ethics
Prospect research
The annual campaign
Writing successful fundraising messages
Successful grant writing
Soliciting corporate sponsorship
In determination

Chapter 12 Education and the Arts
Defining bones terms
The arts and human evolution
Arts educational activity in the school setting
Teaching in the arts organization
In determination

Chapter 13 Marketing and Audience Development
Challenges of marketing the arts
The marketing mindset
Understanding arts audiences
Has technology hurt arts attendance?
How consumer beliefs affects marketing
Marketing trends and practices
The affect of social media
Audience evolution
Marketing planning
Marketing enquiry
In conclusion

Chapter 14 Marketing techniques
Target marketing
Positioning
Communicating the message
The marketing mix
The first P: Product
The second P: Place
The third P: Price
The fourth P: Promotion
Public relations
Advertising
Sales promotion
In determination

Chapter 15 Community appointment
What is community engagement?
Challenges of community engagement
Community arts development
Social and civic benefits of arts and civilisation
Arts in the economy
Public art
In conclusion

Chapter sixteen Advocating for the Arts
Government and the arts
Arts in the United States
Advocacy
Making the instance for the arts
Getting started in legislative advocacy
Developing effective messages
In conclusion

APPENDICES
GLOSSARY
NOTES
REFERENCES
Writer BIO
INDEX

Arts Management

Uniting Arts and Audiences in the 21st Century

2nd Edition

Author Ellen Rosewall

Writer Information

Ellen Rosewall is Professor Emerita at the Academy of Wisconsin-Dark-green Bay, having recently retired equally Professor and Chair of Arts Direction where she coordinated and taught the Arts Management program. She is co-editor of Arts and Cultural Management: Critical and Primary Sources (2018), and has served every bit Vice President of the Association of Arts Administration Educators (AAAE) and President of both the Wisconsin Public Radio Clan and Arts Wisconsin.

Arts Management

Uniting Arts and Audiences in the 21st Century

Second Edition

Author Ellen Rosewall

Reviews and Awards

"Arts Management covers the gambit of issues in arts management. It is beautifully researched and written; sophisticated simply accessible." --William Krause, Hollins Academy

"This book is developmentally appropriate for today's undergraduate student, and is both attainable in that regard and inviting of farther engagement. The book feels personal -- as though the author is speaking from the folio -- as opposed to overly sterile or clinical. The book feels like a teacher pedagogy me as opposed to a product teaching me." --Jenny Fiebig, Fayetteville Country Academy

"This text is a comprehensive expect at arts management that will assistance anyone with a vision of a non-turn a profit arts system move towards a realized arts organisation." --Kimberly K. Harding, Florida A&M University

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